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Hugh Hefner, Playboy's founder and hedonistic leader of sexual revolution dies at age 91
Hugh Marston Hefner, an American publisher, editor and brilliant businessman, who is best known as the founder of the 'Playboy' magazine, died at the age of 91 on Wednesday, September 27.

Hefner, who also produced a series of weekly talk-shows such as Playboy's Penthouse (1959–60), and Playboy After Dark (1969–70), was found dead at his home in Holmby Hills, Los Angeles, California from natural causes, Playboy Enterprises announced in an official statement.

The men's lifestyle and entertainment magazine Playboy, which Hefner founded in 1953, played an important role in bringing the sexual revolution in the society, resulting in the magazine's meteoric popularity for its sexually explicit content during the 1960s.

The magazine and Hefner's lifestyle often provoked controversies as well as criticism from many conservatives and feminists.

On June 4, 1963, Hefner was arrested for publishing the nude photos of Jayne Mansfield in Playboy. He was booked on obscenity charges in connection with the incident but the charges were dropped after the jury failed to reach a verdict.

"In my own words, I played some significant part in changing the social-sexual values of our time. I had a lot of fun in the process," he had once famously said.

In 2001, Henfer told CNN, "I've never thought of Playboy quite frankly as a sex magazine," further adding, "I always thought of it as a lifestyle magazine in which sex was one important ingredient."

His son and chief creative officer of Playboy Enterprises, Cooper Hefner, said in a statement: "My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognisable and enduring in history."

In 2015, Playboy Enterprise had announced that it would no longer publish pictures of fully nude women because such photos were "passe" in the internet era, but they returned in 2017. "Today we're taking our identity back and reclaiming who we are," Hefner said.

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