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Is new CEO Dara Khosrowshahi's taking over signalling changes at Uber?
Uber, after facing strong criticism is taking down the feature of tracking riders for up to five minutes after a trip was completed. Once the change is implemented, the app will track the location of its riders only when the app is in use.

The company has announced that the change will come with an update to the app. For Apple users, the update is coming out this week followed by the Android version later.

While the company has refused to accept that the changes in the app are a direct result of the new CEO Dara Khosrowshahi's taking over, but it is widely visible that the change is an attempt to improve Uber's reputation among customers, something that has taken a serious hit in the recent past.

In November Uber had come under fire for not providing the customers with an option to track their location 'while using the app'. It had two options for sharing location: 'Always' or 'Never'. The company had claimed it is using this option to ensure 'physical safety' of customers, something that was laughed off by experts. A virtual company providing service on a virtual platform wants to ensure 'physical security' of its customers.

The company has now said that in case the option is again rolled out in future, it would explain to its customers why it is tracking their location after the ride ends and what it means for them and also say that the customers will also have an option of opting in or out of the feature, not like earlier where users had two options of 'always' or 'never'

Uber is all set for a revamp with Dara Khosrowshahi, the former CEO of Expedia Inc joining as the company's new chief executive. The company's former CEO Travis Kalanick had to go after he took the company to the cleaners.

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