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Reply back to your followers; Follow what others are saying
Always keep an eye on mentions and conversation surrounding your brand online, try to trace about how much your company is being talked about and monitor them. Check brands and relevant keywords which are associated with your company. The 'follow back' rules is something you need to follow. Just don't ignore your followers. Following is a silent, but a very powerful way of saying thanks. If someone reaches out to you by sharing your content or commenting on something you’ve shared, you’d do well to follow them back. This type of engagement can help you build a rapport with these active users, to turn a basic connection into something more meaningful.